Marketing

This Career Cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.

According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high-paying management positions are likely to be available over the next decade. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing and e-marketing.

2014-15 Programs of Study

Marketing Communication

The Marketing Communication program of study is designed for students interested in working in advertising, communications, public relations, and related fields. Course content covers interpersonal and communication skills in business settings, marketing and management, organizational leadership, advanced strategies for promoting products and services, and key concepts such as segmentation and target marketing, social media and digital marketing, market research and data management, and public relations. Upon completion of this POS, students will be prepared to succeed in a variety of marketing-related careers and further their study at the postsecondary level.

Course Standards

*Submitted to State Board of Education on first reading January 2014.

1Satisfies ½ credit of Economics required for graduation.

Entrepreneurship

The Entrepreneurship program of study is for students who want to start, own, and operate their own businesses. Through broad coursework in organizational leadership, marketing and management, and advanced marketing strategies, students progress toward a capstone course in Entrepreneurship and/or Virtual Enterprise International. Upon completion of this POS, students will be equipped with the knowledge and skills to start their own businesses, refine their study at the postsecondary level, or contribute to an existing business in the career path of their choice.

Course Standards

*Submitted to State Board of Education on first reading January 2014.

1Satisfies ½ credit of Economics required for graduation.

Merchandising

Merchandising is a program of study for students interested in working in retail operations, sales, management, or marketing research. Course content covers the essential principles of marketing, organizational leadership, and professional communications, and then explores economic concepts related to retailing, marketing information systems, distribution strategies and inventory methods, buying and pricing, business plans, and research methods for the collection and analysis of marketing information. Upon completion of this POS, students will be prepared for further study at the postsecondary level or for entry-level management positions in retail establishments and related businesses.

Course Standards

*Submitted to State Board of Education on first reading January 2014.

1Satisfies ½ credit of Economics required for graduation.

Courses for Elective Credit

CTE Standards Reform: Phase II Resources for 2014-15

Last Update: June 5, 2014